Makeup Artist London Trends 2025

The Best New Makeup Techniques for 2025: What’s Trending in London’s Beauty Scene?

As we move into 2025, the beauty industry is buzzing with fresh and innovative makeup techniques, transforming how Makeup Artists in London approach their craft. For those working in London’s vibrant beauty scene, staying updated on the latest trends and mastering new skills is essential for standing out in a competitive market. Whether you’re a seasoned professional or just starting your journey with Makeup Classes in London, here are some of the top makeup techniques that are taking the city by storm.

1. Glass Skin Finish: A Radiant Glow

The “glass skin” look continues to dominate in 2025, particularly in London’s high-fashion circles. Achieving this luminous, dewy finish involves hydrating skincare and strategic makeup products. A Makeup Artist in London can perfect this look by using lightweight, translucent foundations, followed by highlighters with a gel texture for a fresh, wet-look shine. The key to mastering the glass skin technique is ensuring the skin remains moisturized and glowing without appearing too oily.

This trend also emphasizes a minimalist approach to makeup, where less is more, and the skin is the star. Makeup artists now focus on skin-perfecting primers, subtle concealers, and lightweight foundations to ensure a smooth, flawless base.

2. Bold Graphic Eyeliner

Bold graphic eyeliner is making a significant comeback in 2025. Gone are the days of traditional eyeliner styles; now, makeup artists in London are experimenting with creative shapes and lines. From sharp winged eyeliner to geometric shapes and colored liners, this trend allows artists to showcase their creativity and boldness.

Learning the art of precision eyeliner application is crucial for professionals attending Makeup Classes in London. Techniques like cut creases, double wings, and even abstract eyeliner designs are trending. This technique requires steady hands, an eye for detail, and the right tools—such as liquid liners with precise tips or gel liners for more control.

3. Blush Draping: Sculpting with Color

Blush draping, a technique popularized in the ’80s, is making a strong return in 2025. This technique involves sweeping blush along the cheekbones, temples, and nose for a sculpted, lifted appearance. Beauty Academy London students are learning how to use blush not just to add color, but to sculpt and define facial features.

Instead of just applying blush to the apples of the cheeks, artists now use it as a contouring tool, layering it to create a soft, diffused effect. The key to mastering blush draping is choosing the right shades that complement the skin tone and applying them with a light hand to avoid harsh lines.

4. Lush Lashes with a Natural Look

While dramatic lashes were once all the rage, the trend in 2025 is moving towards more natural-looking, voluminous lashes. For Makeup Artists in London, the emphasis is now on creating a feathery, fluttery effect using lightweight mascara formulas and individual lash extensions. The goal is to make lashes look long, complete, and natural without the heaviness that used to be associated with false lashes.

To achieve this look, artists opt for semi-permanent lash extensions or mascara wands with a more natural bristle design. This technique gives the illusion of fuller lashes while still looking effortless.

5. Custom Blended Foundations

In 2025, the days of finding a one-size-fits-all foundation are over. Custom-blended foundations are gaining popularity, especially in a diverse, multi-tonal city like London. Makeup Classes in London are now incorporating lessons on mixing different foundation shades to match each individual’s skin’s unique undertones.

Custom foundations allow makeup artists to provide clients with a tailored, personalized base that looks natural and flawless. By mastering this technique, makeup artists can meet the needs of their clients more effectively, making it a must-learn skill for any professional.


The makeup trends of 2025 in London are all about personalization, creativity, and radiance. Whether attending a Beauty Academy in London or working as a Makeup Artist in London, mastering these new techniques will help you stay ahead of the curve. From glass skin to bold eyeliner and blush draping, these trends offer endless possibilities for creating stunning looks that will turn heads. Stay updated with the latest beauty innovations, refine your skills, and let your artistry shine in London’s thriving beauty industry.

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